Things I Love to Read

Things I Love to Read: Sephora’s God Damn Fake Reviews Edition

Maybe you read /r/SkincareAddiction and saw the revelatory post about Sunday Riley making their employees post fake reviews on Sephora’s website. Maybe you saw the Vox article. Fake reviews aren’t exactly a shock, but seeing concrete evidence from a luxury brand like Sunday Riley sure is something (not mention the fuckery of their bungled response).

Well, last night an intrepid user (/u/wrongcolornote) added a new chapter to the Sephora fake review scandal. They made a spreadsheet! They took notes! Four Sigmatic is totally faking their Sephora reviews. Read it and enjoy.

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